Uber’s Free Loyalty Program Is Shutting Down Soon – But Why?

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Uber's Free Loyalty Program Is Shutting Down Soon - But Why?

Uber finally decided to end its free loyalty program, Uber Rewards.

Uber sent an email to its customers, explaining that users can still earn points until the end of August and that the last day to redeem points is October 31st.

Thank you for being part of Uber Rewards. It’s been a great ride, but we’ve decided to end Rewards soon, as we shift our focus to our new Uber One membership program.”

Uber's Free Loyalty Program Is Shutting Down Soon - But Why?

Uber Rewards is basically a free program that lets you collect points for every dollar you spend when hitching a ride or ordering food through Uber and Uber Eats. You can then use these points to earn discounts on future rides or deliveries.

Uber's Free Loyalty Program Is Shutting Down Soon - But Why?

So, it is shutting down the loyalty program to focus on its subscription-based Uber One membership and there’s no replacement for the program too.

Whereas the Uber One membership will cost you $9.99 / month (or $99.99 / year) and comes with perks like free food deliveries, up to 10 percent off of “eligible” Uber Eats orders, and 5 percent off on rides from top-rated drivers.

The best part is that the existing Rewards members will get a free one-month subscription to Uber One, but you’ll still have to pay after that.

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