Living in the subscription era, ads not running to their full potential because of users opting out of personalized ads, and advertisers spending less: more and more platforms are launching paid subscriptions.
What Snapchat+ is offering?
It offers many new perks like:
Users will get pre-release and experimental features.
Exclusive Snapchat+ badge
Pin a friend as BFF
Position on the Best Friends list
Story Rewatch Indicator
Various icons and themes
Top 6 Features
I feel confused!
With Snapchat offering this minimum set of features and still running ads, it’s hard to convert users.